A $5,000,000 Series A Private Placement Memorandum Offering will be marketed to ‘qualified’ private investors and selected private equity firms to fund the Reboot to profitability.
$100,000 for ‘qualified’ investors.
$500,000 for private equity or other investment firms.
Relaunch a robust e-commerce store $1,200,000
Reboot a country-wide In-home Sales & Services (IHSS) channel $300,000
Open 9 low-cost retail stores throughout Warsaw and suburbs $1,500,000
Purchase land and buildings to house Office, DC, Workroom & Deco U $700,000
Roll out master franchise system $300,000
Working capital or Acquire a group of new store locations $1,000,000
Estimated minimal return on investment is anticipate to be 5-7 times within a 2-3 year span.
Risk have been significantly mitigated by ‘lessons learned and successes’ from the ‘1st time around’ and the ‘2nd time around’.
Revenues will be generated ‘quickly & cheaply’ by e-commerce and IHSS channels thereby reducing the ‘cash-burn’ rate.
After Poland attains its profitability milestone, DECORADOR will be rolled out to countries in the Central & Eastern Europe (CEE) and Middle East & North Africa (MENA) regions via the master franchise system thereby creating significant and indefinite revenue streams.
DECORADOR has Omni-channel revenue generators:
A powerful e-commerce site
Brick and mortar stores
An In-Home Sales & Services channel
And our Master Franchise System
All DECORADOR e-commerce sites save clients time & money and produce incremental revenue for DECORADOR.
We have an e-commerce site for general retail clients to buy unique value-priced home products from the global home fashion markets and time & money saving home improvement projects and services from the world markets.
B2B site for specialty gifts and large orders for B2B clients.
Design Studio site supporting the In-Home Sales & Services and home decor clients.
DecoClub site for communication product and service to loyalty members of DecoClub.
These sites combined have proven to be a major «difficult-to-copy»competitive differentiator for DECORADOR.
A big percentage of merchandise is designed exclusively for DECORADOR and only available in our stores & e-commerce site. Also, DECORADOR’s ability to deliver VALUE is a result of its low-cost operating mantra and purchasing directly from producers in the global home fashion markets. The retail stores also serve as a low-cost extension for the reach of the In-home Sales & Services (IHSS) channel and the e-commerce channel.
Absolutely it is! Consider these facts regarding online shopping in Poland:
Every second Poles shops on the internet
The typical e-client is young, educated, urban with good salary
41% of Poles living outside urban areas shop online
It will introduce our brand as our stores are rolled out into deferent markets.
It will offer customers the ultimate 24/7 home decor shopping experience.
Shoppers new to online shopping will be able to cut their e-commerce teeth on our InfoKiosk in every store.
DECORADOR fills the niche between IKEA and high-priced specialty furniture stores.
Shopping centres of all sizes have become very popular with the aspiring middle class. So, DECORADOR stores are sized to fit them all.
The In-Home Sales & Services design studio offers help with home projects large and small - & can produce an 18-20% store contribution!