Our Vision
Why Poland
3 critical Takeaways for investing in DECORADOR®
in Poland today are
a proven high-tech home décor Brand
a vibrant country & economy
a hot IPO market for an exit strategy
International firms have flocked to Poland since the 90s, investing over US$200 billion exceeding any other EU country. Billions of Euros continue to flow into Poland from FDI & EU subsidies. The financial resilience of this country of 38 million inhabitants positions it as the fastest growing, most diversified, most business friendly and most stable economy of Europe.
Omni-channel
Over the years DECORADOR® transitioned from a big-box “plain vanilla” retailer to an Omni-channel retailer. The Brand offered the ultimate 24/7 anywhere shopping convenience in Poland long before Omni-channels became a global trend. This was done by launching its e-commerce and its country-wide ‘In-home Sales & ServicesTM' (IHSS) channel along with its three low-cost store prototypes - a store for any size market.
E-commerce is the fastest growing retail sector in the world. Polish e-commerce represents only 5% of the world’s market share - a very immature share, but a very fast developing share. By 2021, 64.6% or 20.6 million of the Poles will be e-commerce users. A dynamic e-commerce was the foundation for DECORADOR’s business model. However the internet-based country-wide In-home Sales & ServicesTM channel was the ‘silver bullet’ of the model allowing the Brand to diversify overnight & dramatically increase its project sales during the historically slow 6-month’s of ‘plain vanilla’ retail.
The silver bullet of the Omni-channel network is its In-home Sales & Services™ (IHSS) channel. Clients may plan a major home décor project at home, in the store or on Internet resulting in huge project sales during the slow retail months of the year in
CLICKS & BRICKS PLUS™
Builds supplemental revenue streams, drives operational efficiencies and increases Client traffic and loyalty. The following three channels deliver the ultimate 24/7 shopping convenience for Clients.
E-commerce
think of amazon.com of home decor
DECORADOR’s e-commerce store is the anchor of the business model and plays a strategic role in all phases of the Company’s business.
First, the website will enable the Company to enter a country prematurely and quickly without the large initial investment required of a brick and mortar store.
Secondly, the e-commerce business will be used in each new market as an effective, low cost brand introduction strategy for the “Coming Soon” brick & mortar stores.
In addition to playing a critical role in DECORADOR’s entry into new markets, the e-commerce store will act as the Company’s “strategic control center.”
Mortar Stores
think of Bed Bath & Beyond for the emerging markets
DECORADOR’s updated operating strategy includes three prototypes of brick and mortar stores:
(1) Prototype 1 – flagship stores averaging 10,000 sq. ft. (1,000 m2) – this store prototype will be an anchor store for the largest premier malls in the major cities
(2) Prototype 2 - mall-based stores averaging 6000 sq. ft. (600 m2) – this store prototype will be for regional malls located in medium-sized cities
(3) Prototype 3 - neighborhood-centric stores averaging 3,000 sq. ft. (300 m2) – this prototype store will be for densely-populated suburbs and smaller cities
The stores have proven to be significantly faster and less expensive to open, more efficient to operate, easier to shop, and, at all times strategically located near densely populated centers.
In-home Sales & Services™